Many women over 40 find themselves pivoting into new roles – shedding the outdated identities of ‘Corporate Career Climber’ or ‘Stay at Home Mom’.
Abigail K
over 40 content creator
How does a woman over-40, turned coach, consultant or creative, convert her previous identity and expertise into her current and future personal brand?
She has to pivot her personal brand.
But what does that even look like? Take a look at this video to understand the context and to gain some perspective on what your personal brand pivot might look like…
How to pivot your personal brand
Watch now: Pivot your personal Brand for your coaching or consulting business
(and yes, I do cut my own hair!)
SUBSCRIBE TO MY YOUTUBE CHANNEL
For more helpful videos like this subscribe to my “Abigail K” YouTube Channel and click the notifications bell 🔔 to get notified when I post new videos.
Video Timestamps:
- 00:00 The changes women experience at 40
- 01:19 Women over 40 pivoting into new roles
- 01:52 The challenge for women over 40 who are pivoting their personal brand
- 02:09 What is personal branding?
- 03:12 Why personal branding can be daunting
- 04:11 5 Options for pivoting your personal brand 05:10 Pivot your personal brand – Your Way
- 06:28 How to pivot your personal brand
- 09:04 Benefits of pivoting your personal brand – Your Way
- 10:02 Behind the scenes
Whether you’ve been employed for much of your adult life or you’ve been freelancing or working for yourself all this time, when you reach your 40’s it’s natural that your career or vocation will come into question. And this means that it’s vital that you learn to embrace your pivoting personal brand.
Your content creation and online alignment starts with YOU.
Discover your archetype and start the journey…
You might also like…
I recently had the honour of photographing Freelance Writer Tiffany Markman. Tiffany and I met online during an online event when I was invited to give a talk about the personal branding photos that professional speakers need to elevate their online profiles. Tiffany was the MC and was intrigued by the Remote Photo Shoots that I offer. Her curiosity lead to her booking a shoot at her home in Johannesburg.
Why a social media detox is good for your business I recently went on an impromptu social media detox and the impact …
If you've ever wanted to write and self-publish your own book, then you're going to love this conversation with self-published author, book reviewer and coach for other aspiring authors, Hanlie Robbertse.